FOOD FRIENDS
FoodFriends, a mobile app that enables people to make friends and share food in their area by hosting potluck parties. The app has map, chat, and scheduling features to facilitate these meetups.
Project Type
UX / UI Rapid Prototyping
Date
March, 2024
Location
London, U.K.
People who move into a new city, may experience loneliness during the first period.
The Problem
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People are looking for new ways to meet others, they are tired of Tinder and meetings that involve a romantic element to it.
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People who recently moved into a new city, or that travel often, may experience loneliness.​
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FoodFriends was born to solve those problems but the app is experiencing low user retention rate, high bounce rate and several other UX issues.
The Ask
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​​​Guide the users with a quick on-boarding showing the key Use Case of the App
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Redesign the home page, following the UI Usability Heuristics to create a more intuitive and engaging experience.
My Work
I was the Lead Designer of the project and took care of the following:
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User Persona
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Flowchart - (userflow)
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High Fidelity Prototyping
Target Audience
Flowchart
Objectives​
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Improve the interaction design with a linear and smooth userflow
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Give a clear structure to the content and use a clear UX copywriting style to match the user mental models
Prototype
